Kantar partners with Realeyes to tackle billion-dollar survey fraud problem

Realeyes raised prices twice as demand for human emotion labeling surges – 80% of revenue now comes from making AI avatars more human.

Partnership embeds identity recognition into QubedAI to validate real respondents and protect third-party panel data integrity.

Over two-thirds of data quality flags stem from fraud, 41% international hackers, 13% bots. AI-powered facial verification fights back.