Kantar partners with Realeyes to tackle billion-dollar survey fraud problem

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Data labeling companies are raising prices in the AI boom

Realeyes raised prices twice as demand for human emotion labeling surges – 80% of revenue now comes from making AI avatars more human.

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Kantar and Realeyes partner on anti-survey fraud tool

Partnership embeds identity recognition into QubedAI to validate real respondents and protect third-party panel data integrity.

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Is panel fraud the new ad fraud?

Over two-thirds of data quality flags stem from fraud, 41% international hackers, 13% bots. AI-powered facial verification fights back.